Traditional Values, Modern Technologies
PURNABRAMHA ONLINE SERVICES LLP is the company behind MyDevalay, a devotional technology platform bringing together spiritual content, temple discovery and pooja experiences.
About the company
PURNABRAMHA ONLINE SERVICES LLP develops and operates MyDevalay, its devotional technology product. The company owns the product's journey from concept and design through engineering, testing, release and ongoing improvement.
The founder
Avinash Pendse
Avinash Pendse brings decades of experience across technology leadership, enterprise delivery, entrepreneurship and business operations. He holds a B.E. in Electronics & Telecommunications from Cusrow Wadia Institute of Technology, where he studied from 1990 to 1994, laying the foundation for a career spanning technical roles in Singapore and India, senior management at Tech Mahindra, and leadership positions in technology-driven businesses.
Over the years, he has led large, geographically distributed teams, managed complex technology initiatives and founded businesses focused on mobile application development, training and technology consulting. This experience has shaped his approach to building organisations, translating ideas into practical solutions and driving execution.
MyDevalay emerged from a combination of entrepreneurial ambition, an opportunity to make devotional services more accessible through technology, and a significant spiritual turn in his own life. These influences came together to shape a platform that connects his professional experience with a deeply personal interest in making devotional experiences easier to access.
Today, Avinash leads MyDevalay's business operations, driving its day-to-day execution, business direction and growth. Through PURNABRAMHA ONLINE SERVICES LLP, he is building MyDevalay as a long-term venture, bringing together his experience as a business leader and entrepreneur with the personal conviction that first inspired the platform.
Pooja booking
Devotional shop
Temple discovery
MyDevalay brings devotional media, jaapa, temple discovery, pooja services and related devotional experiences together in one platform.
It also includes a devotional assistant, memberships, and wallpapers and ringtones. The screens above are from the Android application.
Our approach
Product ownership
Responsibility extends from the original idea through design, engineering, testing, release and ongoing improvement.
Useful technology
Technology serves the needs of the product and the people using it.
Thoughtful experience
Product design and engineering work together to make each experience useful, understandable and accessible.
Responsible execution
Payments, subscriptions, access and product promises are implemented carefully and tested against their intended behavior.